Gender
Female 51%
Male 49% | AGE/INCOME | Market VS | Hbg Mag | | Entry earning years | | | | 18 - 24 | 10% | 1% | | 24 - 34 | 16% | 16% | | Sub-total | 26% | 17% | | Prime earning years | | | | 35 - 44 | 23% | 28% | | 45 - 54 | 20% | 33% | | Sub-total | 43% | 61% | | Established earning years | | | | 55+ | 31% | 22% |
| EDUCATION | | | | Some High School or Less | 13% | 0% | | Graduated High School | 40% | 23% | | Sub-total | 53% | 23% | | | | | | Some College | 19% | 32% | | Graduate College | 20% | 34% | | Completed Pos Graduate | 8% | 11% | | Sub-total | 47% | 77% |
PSYCHOGRAPHICS
Do you frequently purchase products or services from ads seen in Harrisburg Magazine?
Yes! 71%
With a median age in the 35–49 range, and a majority percentage with a household income over $100,000, 41% of the readers keep the magazine for more than a month.
SOME OTHER INTERESTING STATISTICS:
Independent survey readership interest study facts*:
When you read Harrisburg Magazine, which of the following types of stories do you like to read?| | Usually | Sometimes | Total | | Health & Beauty | 49% | 45% | 94% | | Business | 53% | 31% | 84% | | Seasonal Guides | 79% | 18% | 97% | | Dinning | 72% | 18% | 90% | | Food | 60% | 34% | 94% | | Lawn & Garden | 61% | 10% | 71% | | Home Improvements | 58% | 28% | 86% |
PLANNED PURCHASES IN THE NEXT 12 MONTHS:
| Home Improvements | 53% | | Home Improvements Supplies | 55% | | Furniture/Home Furnishing | 53% | | Vacations | 53% | | Lawn & Garden | 47% | | Automotive Accessories | 44% | | Automobiles | 31% |
*Source: 2007 Circulation Verification Council Readership Study
Please insert Circulation Verification Council and City and Regional Magazines logos here.
(SEE MEDIA KIT IF UNSURE)
PUBLICATION INFORMATION
Average Net Circulation: 19,218 / 29,000 (March, June, September, December)
Distribution: Subscription & Newsstand
Geographic Distribution: Dauphin County, Cumberland County, York County, Lancaster County, Perry County, Lebanon County
Circulation Cycle: Monthly
Publication Type: City & Regional Magazine
Content: 55% Advertising / 45% Editorial
Circulation Paid/Unpaid: 10% Unpaid / 90% Paid / 0% Sponsored
Primary Delivery Methods: 79% Mail / 21% Controlled Bulk
Audit Funded By: Publisher
NEWSSTAND DISTRIBUTION
Harrisburg (East Shore):
Agypt’s Pharmacy—Harrisburg
Borders Books and Music—Harrisburg
Colonial News—Harrisburg
CVS—Harrisburg, Middletown, Elizabethville
Downtown News—Harrisburg
Eckerd Drug—Harrisburg
Ellie’s Newsstand—Harrisburg
Fox’s Foods—Harrisburg, Middletown
Giant Foods—Harrisburg, Middletown, Halifax
Harrisburg Hospital Gift Shop
Harrisburg International Airport
Harrisburg Train Station
Karn’s—Harrisburg
Kline Village Card & Gift Shop—Harrisburg
Mark’s Cleaners—Harrisburg
Marriott Gift Shop—Harrisburg
Media Play—Harrisburg
Middletown News Center
Osteopathic Hospital Gift Shop—Harrisburg
Pat’s Uptown News—Harrisburg
Readings & Greetings—Colonial Park Mall
Revco—Harrisburg
Rite Aid—Harrisburg, Middletown
Seven Eleven—Harrisburg, Middletown
Sheetz—Harrisburg, Halifax
Teck’s News, Inc.—Harrisburg
Turkey Hill—Harrisburg, Linglestown, Highspire, Middletown, Steelton, Halifax
Uni-Mart—Harrisburg, Highspire
Waldenbooks
Weis Markets—Harrisburg
West Shore:
B. Dalton
Borders Books and Music—Camp Hill
Commissary—New Cumberland
CVS—Camp Hill, Mechanicsburg, Lemoyne, New Cumberland
Eckerd Drug—Camp Hill, Dillsburg, Etters
Giant Foods—Camp Hill, Mechanicsburg, New Cumberland, Dillsburg
Holy Spirit Hospital Gift Shop
Karn’s—Mechanicsburg, New Cumberland,
Lemoyne, Boiling Springs
Keefer’s Food Market—Mechanicsburg
Magee’s Superthrift—Enola
Mutzabaugh’s Market—Duncannon
News Center West—Lemoyne
Rite Aid—Camp Hill, Mechanicsburg, Enola, New Cumberland, Lemoyne
Rutter’s—Dillsburg, Etters
Seven Eleven—Camp Hill, Mechanicsburg
Sheetz—Camp Hill, Mechanicsburg
Super Fresh—Camp Hill, Etters, Enola
Turkey Hill—Mechanicsburg, Lemoyne
Uni-Mart—Mechanicsburg, New Cumberland, Enola, Bowmansdale
Waldenbooks
Weis Markets—Camp Hill
Windsor Park Bookstore—Mechanicsburg
Hershey | Palmyra | Lebanon:
B. Dalton—Lebanon Valley Mall
Berger’s Market—Pine Grove
Cedar Book & Card Shop—Lebanon
CR’s Friendly Markets—Lebanon
CVS—Hershey, Lebanon
Demler’s Food Market—Lebanon
Derrytown Book & Card Shop—Hershey
Eckerd Drug—Hummelstown, Palmyra, Cleona, Lebanon
Food Kart, Inc.—Lebanon
Foodland—Lebanon
Fox’s Foods—Hershey
Giant Foods—Hershey, Cleona, Lebanon
Hershey Medical Center Gift Shop
Hummelstown News
Lauck News Agency—Palmyra
Lebanon Valley College Bookstore—Annville
Leed’s Corner—Campbelltown
Loehle Pharmacy—Lebanon
Penn Corner Newsstand—Lebanon
Pronio’s Food Market—Hershey
Readings & Greetings—Palmyra
Redner’s Palmyra
Revco—Lebanon
Rite Aid—Palmyra, Lebanon
Seven Eleven—Hummelstown
Sheetz—Palmyra
Speece’s Food Market—Palmyra
Turkey Hill—Hummelstown, Hershey, Campbelltown, Palmyra, Annville, Cleona, Lebanon, Jonestown
Uni-Mart—Hummelstown
Waldenbooks—
Lebanon Plaza Mall
Weis Markets—Hummelstown, Palmyra, LebanonCarlisle:
Carlisle Hospital Gift Shop
Commissary—Carlisle
CVS—Carlisle
Dickenson College Store—Carlisle
Eckerd Drug—Carlisle
Giant Foods—Carlisle
Nell’s Market—Carlisle
Revco—Carlisle
Rite Aid—Carlisle
Sheetz—Carlisle
Turkey Hill—Carlisle
Uni-Mart—Carlisle
Weis Markets—Carlisle
Lancaster | York:
B. Dalton
Borders Book Shop—Lancaster
CVS—Elizabethtown, Manheim
Eckerd Drug—Elizabethtown
Getty Mart—Leola
Giant Foods—Lancaster
Lehman’s News Stand—Elizabethtown
Redner’s—Elizabethtown
Rick’s News Agency—Manheim
Stauffer’s of Kissel Hill—Lancaster
Stover’s News Agency—Columbia
The Comic Store—Lancaster
Turkey Hill—Elizabethtown, Lancaster
Waldenbooks
Weis Markets—Elizabethtown, Manheim
Perry, Snyder, Juniata,
Mifflin, Union Counties:
CVS—Burnham
Giant Foods—Newport, Shamokin Dam
Miller’s Market—Liverpool
The Bookstore, Inc.—Burnham
Weis Markets—Lewisburg, Selinsgrove
Reading:
Fox’s Foods—Wyomissing
Giant Foods—Reading, Allentown, Bethlehem
Sheetz—Reeds |
